Solutions

01. Creative Approach

Loyalty point programs let customers accumulate points that they can redeem for rewards, free products or services, insider perks and discounts.

This is one of the most common types of loyalty program in retail environments like supermarkets and restaurants, often uses a punch card system. When customers reach a certain number of points, they can cash those points in to get a product or receive a discount.

The goal is to motivate repeat purchases and build trust between customers and businesses.

02.  Tailored Programs

Tiered programs are similar to point programs in that they usually allow customers to gain points with their purchases.

But the difference here is that the customer’s status as an advocate for your brand will increase as they accumulate more points.

Depending on the customer’s tier, they are eligible for various rewards including free gifts, discounts, early access to new products and exclusive voting rights on products.

Using tiers in reward programs ensures there’s true value for the customer, regardless of whether they choose to purchase once a year, once a month or daily.

Furthermore, from the name of the loyalty program itself to the lively names of each customer tier: “Tier 1”, “Tier 2” etc

03. Value-based Programs

If you know that your customers have strong beliefs and values around corporate social responsibility issues, then you may find that a value-based program is best for you and them.

These programs offer customers non-monetary rewards like charity donations, so that you can connect with them on a deeper level and build a strong ethical relationship with them.

04. Omnichannel Loyalty Programs

In today’s complex world of retail where customers have access to any number of touchpoints with your brand – from two to five to ten – loyalty programs can no longer be single channel efforts if they’re truly going to succeed.

By enabling your customers to accumulate points, rewards and bonuses whether they choose to buy from your online or in store, they’ll be much more likely to join your program and keep coming back to buy more from you. Providing members with unique ways to amass and use loyalty rewards points will not only help your loyalty program stand out from the crowd but will also help drive growth and retention.

05.  Paid Programs

Paid loyalty programs require members to pay for access to special services, discounts or unique opportunities – either monthly or yearly.

These programs make your customers feel exclusive but the rewards must be worth the expense of their membership in order for it to be successful.

With many subscribers, company’s Membership will be easily one of the most successful e-commerce loyalty programs.

In return for a yearly membership cost, customers are offered multiple rewards i.e free delivery options (including same day delivery), music and video streaming services, as well as early access to products included in limited-time flash sales, such as lightning deals and offers running on the program.